Charged with adapting products to changes and opportunities on the global market, International Product Managers are responsible for developing a product or a line of products and marketing them internationally.

They contribute to the creation, sale, and "consumption" of these products.
They can even decide to eliminate a product when there is no longer any demand.
Objective: Ensuring maximum profitability and optimal sales for the product(s) under their responsibility. Challenge: adapting these products to foreign markets.

International product managers make a previous determination of all of the target segments and strategic development areas as well as how to approach them.
In order to do this, they collect all of the commercial, technical and economic information on the product. Sales representatives working in the countries explored provide managers with information on new needs and identify untapped niches.

International product managers supplement this information with market studies carried out by the marketing department or, if no such department exists, an external consulting firm.

They then determine a comprehensive marketing plan, the actions of which are adapted to each of the potential client countries. They establish profits, prices and margins, adapting them to the realities in each country, and serve as a bridge between the research and development department, manufacturers, sales representatives and financiers.…
The major difference between domestic product managers and their international counterparts lies in the difficulties of adapting the product to different countries' needs, while developing an overall marketing policy.
Creative people with an understanding of both the product and cultural differences, international product managers know how to listen to sales representatives, analyze their information and integrate the particular characteristics of each country into their planning. They must be good coordinators with excellent monitoring skills and a strong sense of responsibility.
They must speak English and at least one other foreign language.

They travel often to follow market changes and stay connected with the countries where they work.